Masterfoods have, for some inexplicable reason, decided to limit their market by making most of their chocolate unsuitable for vegetarians by using whey from animal rennet!
I cannot understand their logic, but presumably this sort of whey is a lot cheaper, as decisions like this usually end up being about money.
Anyway, you can see a list of what is and isn't veggie-friendly here (it includes things like Mars, Snickers, Maltesers, Galaxy, Bounty, Milky Way...). You can email them to tell them what you think here.
As I already boycott Nestle products due to their dodgy approach to baby milk, I now can't/won't eat most mainstream chocolate (with the exception, I think, of Cadburys?). Oh well, thank goodness for Green & Black's!
12 comments:
Thanks for pointing me towards the feedback mechanism! I can only assume their motives are financial so I suppose the only way they'll reverse their decision is if it works out cheaper for them to do so, but tbh even if they did I think I'd be unlikely/unwilling to trust them for some time after this move. Consider me well and truly lost as a customer, Masterfoods!
Still, I'm not *too* upset to _have_ to eat Green & Blacks... ;)
They lost me too. Its a truly silly decision considering the rise of interest in whats in food.
And they're no longer gluten-free. :-(
I guess it's hard for vegetarians and vegans. I had never thought of things like that being problematic. And for people with gluten intolerance too, how sad.
I see no rhyme or reason for this apart from financial. Shame on them.
Poor DD is gutted as she adores Maltesers. So we'll now be feasting on Cadbury's & Green & Blacks. She'll be introduced to posh chocolate at an early age! Today she asked me to check the best before date (Oct 1st) of the chocolate that was made with vegetarian whey & I think she wants to have a stockpile [VBG]
Hi Katie,
I saw your message at the Fyberspates yahoo group, and wanted to thank you for posting those pictures! I hope you blog them soon, I want to hear how you found the pattern! :-)
I posted the links at my blog - I hope you don't mind!
My partner used to host a list of vegetarian Mars products (since Mars weren't too good about telling the public) before they had this everything-is-meaty deal. Basically, before 1st May 2007 (or whenever they introduced all the meat) if your Mars chocolate was made in the UK (and had a 'U' in the code near the best before date) it was veggie, and if it was made on the European continent (and had a different letter in the code) it was not veggie. It was often hit and miss as to whether there was veggie 'U' stuff in the shops...
As far as I can guess, it's not the non-veggie whey itself which is cheaper, but the European production costs will be cheaper, and in the European factories they don't use vegetarian rennet.
Huh! I can't believe this!
Thanks for the heads up! :)
And you are so right, thank God for Green and Black! :D
It can only be financial. And from a hardened chocoholic,
Green and Black rule!!
We've won!!!
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